SEO stands for Search Engine Optimisation, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
An SEO-optimised website will help search engines like Google to understand the structure of your website and the nature of your business, meaning you have a better chance of ranking on the first page for your chosen keyword. Using SEO for your conveyancing business will increase traffic to your website, ultimately helping you generate more sales in 2020.
Compare My Move’s digital marketing strategy has been a great success in generating over 500 conveyancing leads each month for our partners all over the UK, so we’ve put together this article to talk about the basics of SEO and how it can help you grow your conveyancing business.
What is SEO?
SEO or “Search Engine Optimisation” is a digital marketing practice that helps to increase traffic to your website through appearing in non-paid search results. By implementing an SEO friendly structure and researched content to your website, search engines can find your website easier when users are looking for the services you can provide.
Done correctly, SEO should improve customer experience too, not just appealing to Google’s guidelines. It’ll allow you to learn what people are searching for, what content they want to read, the questions they need answering and the products they need to purchase. By getting an understanding of what people need, you can use SEO to target your users’ searches, increasing your website traffic and converting sales.
How Does SEO Work?
Search engines will scan and crawl websites that feature relevant keywords to answer a question a user is searching. By making the content on your website relevant to topics in your industry, the more potential customers you can reach. There are easy starting points to create an SEO-friendly website:
• Fast loading pages
• Well-structured pages with H1 and H2 titles
• Fresh unique content
• Content relevant to search terms
• Mobile-friendly pages
• Optimised, lower-case URLs
Why Do I Need to Use SEO?
Unlike other methods of digital marketing like PPC (Pay Per Click), SEO is a practice that can be done for free. By optimising your website and creating content that is easily read by both user and search engine, your website traffic will snowball over time whereas, with paid adverts, you will have to keep paying to feature them.
Research shows 93% of all online experiences begin with using search engines, with a further 75% of people saying they don’t continue past the first page of search engine results. The top five results account for 67.60% of all clicks, which shows that your website has an exceptionally higher chance of being clicked on than if you were on the second page of search results.
By using a lead generation website like Compare My Move, you can take advantage of our free marketing and advertisement of your business. We use the latest SEO strategies as well as PPC to put your company in front of customers looking for conveyancers in your area. On top of this, we also create your very own partner page that showcases your company to potential customers.
How Can I Use SEO?
Simple methods such as content creation will improve your rank in search engine results and website traffic. Data shows that 47% of customers will view 3-5 content pieces before they use your service, with users much more likely to purchase if you can answer their initial query. Good, high ranking content creates a sense of trust and authority for your business.
75% of people claim to judge a company’s trustworthiness if a website isn’t user-friendly and a further 57% say they wouldn’t recommend a company if they have a badly structured website on mobile. By implementing SEO friendly tactics to your site, you will increase your brand reputation, too.
How Do I Benefit From SEO?
The main benefit of implementing an SEO strategy is reaching more customers. A well designed and optimised website will not only help increase traffic to your website, but it will help with user experience.
A staggering 38% of users will exit your website if they believe it is unattractive, whether that’s layout or content. This means that potential customers will be more likely to purchase your services if you have a trustworthy and user-friendly website.
The main benefits of using SEO for your conveyancing business are:
- Increased traffic to your website
- Higher search engine rank
- Brand awareness
- Build brand credibility
- Convert more sales
- Better user experience
- Cost-effective
This article was submitted to be published by Compare My Move as part of their advertising agreement with Today’s Conveyancer. The views expressed in this article are those of the submitter and not those of Today’s Conveyancer.
