Huge rise in people considering flood risk when buying a home

Huge rise in people considering flood risk when buying a home

There has been a major rise in the number of people who think that flood risk has become a more important consideration when buying a home compared to a year ago, according to a survey out today.
The YouGov poll for GroundSure, the country’s leading provider of property data, found that 78% of UK adults thought flood risk assessment has become more important than it was a year ago. Interestingly, it is women who feel particularly strongly about this issue — with 55% of women saying they think it “much more important” compared to 42% of men.
However, the majority of people (56%) would not know how to assess flood risk themselves if they were buying a new property, with most expecting lawyers to offer this service when providing conveyancing advice on a new home purchase.
The survey found that, after being made aware that lawyers can have flood risk assessments carried out by an external company prior to a property purchase, 61% of respondents would be likely to ask a lawyer to assess flood risk. They also took a dim view of those lawyers who would advise against a flood risk assessment: 31% per cent described a lawyer giving such advice as “unprofessional”, and 26% describing them as “careless”.
Lawyers who advise against flood risk assessment also face a potential deluge of litigation: 64% of respondents said they would be likely to take legal action against a lawyer who had advised against an assessment if the home was subsequently flooded.
“The recent extreme flooding has clearly caused people to think very carefully about such risks when buying a home. And those potential home buyers are also sending a very clear message to the lawyers who might help them with their purchase: we want you to provide flood risk as part of your service — a message that is also endorsed by the Law Society,” said GroundSure Managing Director, Dan Montagnani.
GroundSure is the market-leader in the provision of data to allow solicitors, consumers, business and surveyors make a more informed decision when buying property. This data includes environmental reports such as flood risk, ground stability, contamination and planning issues.


Giving customers confidence and clarity, in land and property transactions.

The smartest land and property decisions rest on location intelligence from Groundsure.


Groundsure is a UK authority on environmental risks including land contamination, flooding and ground stability. It provides high value, property-specific opinions, and analysis of land use based on the leading datasets that it collects and curates.


Groundsure helps a range of individuals and businesses make fully informed property transaction decisions including:

  • Solicitors
  • Conveyancers
  • Property Lawyers
  • Property Support Lawyers
  • Financial institutions/Building societies/Lenders
  • Homebuyers
  • Developers

Groundsure turns data into practical, actionable insight. Its customers feel confident and able to understand that data and what it means for them, helping them make property decisions and advise their clients with confidence and clarity. To ensure Groundsure delivers the most up to date environmental data it partners with leading data, mapping and technology providers including but not limited to the Environment Agency, Ordnance Survey, the British Geological Survey and Ambiental.


Delivering industry best practice

We believe in following solid and honest business principles and industry best practice. We are committed to delivering market-leading products and customer excellence. We deliver this by following stringent operational processes for every aspect of our business, whether that’s our Data Governance Council or our Senior Management Boards through to delivering customer excellence every day.


As a result of our firm belief in the importance of accurate and reliable data governance Groundsure is a founding member of the Conveyancing Information Executive (



We continually support, and learn from, our own community of approved Groundsure property-search resellers. This way we can guarantee their sales and customer-service teams know every aspect of our products and services. And we can know these offerings are 100% fit for their client’s needs, providing more empowering data and opinion, and enabling exceptional due diligence.


Key Services


Contact: Dave Phillips


Email: [email protected]


Tel: 08444 159 000


Groundsure Ltd.
Sovereign House,
Church Street,

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