New research from Mortgage Advice Bureau (MAB) suggests there is a ‘confidence gap’ among prospective first-time buyers which is stopping them from buying.
Despite more than half (52%) of the 1,001 renters surveyed by MAB saying they’re ready to purchase in 2026 and 75% feeling positive about their mortgage options, four in 10 of the prospective buyers (41%) are hesitating before going through with buying a home.
While affordability remains the biggest obstacle, with 45% citing high property prices as the reason for delaying a purchase, the survey suggests hesitation is also being driven by confusion and inexperience, with 31% saying they don’t understand the home buying process.
The findings point to a widening advice gap, in which buyers are in a position to proceed but lack the confidence or understanding to take the next step, MAB said.
Ben Thompson, director of home moving strategy, explained: “First time buyers today are more resilient, prepared and motivated than ever before, but too many are still held back by uncertainty and misconceptions about affordability.
“Over the past year, we’ve seen real changes in affordability, supported by regulatory developments, evolving lending criteria and alternative routes to the ladder – giving buyers more options than ever before, but not always the confidence to act.
“Speaking to a mortgage adviser can help bridge that gap, giving buyers a clear view of what they can afford, what they can borrow and the support available to them. With the right advice, what feels out of reach can quickly become achievable.”
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Only a third?