Google Analytics 4

R.I.P Universal Google Analytics – hello Google Analytics 4

Rich Dibbins – founder of Staxton Digital – has worked with 100s of law firms over the last 10 years to help them improve their digital marketing. The first place he starts is Google Analytics. Rich shares with us his key insights into the new Google Analytics 4.

Google Analytics is shutting down on July 1, 2023. If you’re still using Universal Google Analytics, you need to switch to Google Analytics 4 now.

With more law firms looking for that competitive edge and squeezing as much as possible from every penny spent on marketing, understanding your websites core performance has never been more important.

Google Analytics 4 is the next generation of Google Analytics, and it’s already available to use. There are 6 key things you need to know about Google Analytics 4:

  • It uses machine learning, so it can automatically identify and group similar events
  • You can use it alongside your existing Google Analytics account (Universal Google Analytics will eventually be phased out)
  • It’s available now, so you don’t need to wait until July 1, 2023, to switch
  • Code-less event tracking will help marketers make better-informed decisions based on the data they receive. No need to insert or set up event tracking in Google Tag Manager
  • Better data management ensures marketers don’t fall foul of the GDPR regulations
  • Lastly, improved tracking of your audience across your Google Ads. This includes the ability to update and remove a user if they purchase so they don’t get retargeted. This will help to minimise wasted ad spending

If you’re running a website, you need to switch to Google Analytics 4 sooner rather than later. Google Analytics is an essential tool for understanding your website traffic, and it’s only going to get better with time. Don’t wait until the last minute as this will be too late.

After the 1st July 2023, you can export up to 6 months’ worth of historic data.

If you are setting up a new website and signing up for Google Analytics, G4 is now the default for all users. If you’re not sure how to switch to Google Analytics 4, simply click the link below and it will show you the various steps to take.

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