More than three quarters (77%) of voters across ten marginal constituencies want the government to do more to help make homes more energy efficient.
This is the key finding from new research carried out by former Downing Street pollsters at J.L. Partners on behalf of Grundfos, a global leader in advanced pump solutions and water technologies. The polling suggests that voters are interested in cost-effective energy efficiency solutions but don’t know where to find them.
The polling results are dissected in Grundfos’ new white paper entitled, ‘Efficient Futures: An Exploration of Energy Efficiency Attitudes and Solutions in Bellwether Seats’. Findings uncover that most respondents (71%) in bellwether seats believe the government is not doing enough to help households lower their energy bills. Those who voted Conservative in 2019 and plan to vote Labour in the coming election feel particularly strongly about this, with 81% of these “switchers” saying the government is not doing enough.
Even among those who feel that the government is doing enough, a majority (55%) would like to see them do more. Energy efficiency is therefore set to influence voting behaviours in the general election, with six in ten more inclined to vote for a party that supports it, rising to eight in ten among switchers to Labour. Desire for government support is exacerbated by voters’ doubts about how energy efficient their home is. Only one in five voters are “very confident” that their home is as energy efficient as it can be.
Consumers are prepared to invest an average of £500 yearly in improving their energy efficiency. Despite this, insulation is the energy upgrade that most respondents (49%) are inclined to invest in. Only one third of respondents (33%), for instance, considered cost-effective upgrades such as optimising heating systems among the top three measures they would consider. James Johnson, Co-Founder of J.L. Partners, commented:
“This study has helped improve our understanding of voters’ relationship to energy efficiency and how it may impact their behaviour at the ballot box. People are far more likely to support parties that shine a light on the cost-effective energy efficiency solutions that can lower bills for a great many households and businesses.”
Bent Jensen, Divisional CEO of Commercial Buildings Services at Grundfos, commented:
“Government should consider updating its online information on energy efficiency to give households accessible and accurate information on the savings potential of circulator pumps and hydraulic balancing. What’s more, incentivising businesses to transition to smarter energy solutions could reduce carbon emissions from commercial buildings while also saving these businesses money on bills.”
The white paper can be found here.
