Legal Eye launch marketing workshops to add to package of law firm support

Legal Eye launch marketing workshops to add to package of law firm support

Legal Eye, a leading provider of best practice, risk management and customer relationship management services to the legal service market, has today launched a new range of marketing services for law firms. 
Building on their experience in guiding law firms through compliance and accreditation programmes, the workshops look beyond governance to focus on the commercial growth of the business itself. 
Working in conjunction with Clear Edge Communications, a consultancy established by seasoned legal services marketer, David Kempster, the workshops provide a structured range of support in key areas: 
  • Developing the marketing strategy 
  • Effective CRM & communications  
  • Social media made simple 
  • Law firm marketing “out of the box” (Combination of the above)
The sessions are designed to help partners, practice and marketing managers devise effective marketing strategies and tactical plans to unlock customer value. 
Says Jaunita Gobby, Director — Legal Eye: “Legal practices face unprecedented change in more liberalized and challenging market conditions.  How the firm is positioned and communicating with its market is crucial to establishing both a defensive and proactive approach to commercial growth. 
We see many firms who have built solid reputations for quality but could reach further beyond their current horizons and understand the commercial potential of their local and regional markets — before others with deeper pockets do it for them.”
Managing partners and their executives can select the level of support they believe is most appropriate to their needs.  At the highest level, interactive whiteboard sessions review and rebuild the commercial strategy to position the brand, messaging and engagement more effectively with current and potential clients, its business channels and partners. 
At the tactical level, sessions focus on client engagement and communications — devising effective plans and executing them cost effectively with finite resources. The workshops also explore the increasingly important role of social media in cementing professional reputations, networks and market messages. 
“Sadly, the role of marketing in a law firm can be a forgotten or neglected art “says David Kempster, Managing Director of Clear Edge Communications. “It’s often left to the practice manager or partners to handle at the expense of fee earning or essential administration support and without the core skills or a cohesive strategic plan to work from.  This programme equips managers and teams with swift, effective tools to grow their market footprint at a time of rapidly changing competition and access to legal services.”
As well as bespoke in-house sessions, Legal Eye already provides a range of CPD seminar modules in conjunction with their partners, which can now include essential marketing guidance for law firms.
Continued Jaunita: “We are delighted to be working with David to establish our law firm marketing services package. We believe that high street practices can strike the right balance of risk management compliance and effective targeted commercial growth strategies. Indeed, a quality operation will ensure focus in both areas to build and safeguard their futures.”
About Legal Eye
Legal Eye is a leading provider of best practice, risk management and customer relationship management services to the legal service market. Based in Essex, with a nationwide network of highly qualified and experienced associates, they offer Code of Conduct and Lexcel accreditation, manage CQS applications as well as client relationship and Treating Customers Fairly (TCF) programmes to help firms optimize their business performance and promote growth. 
About Clear Edge Communications

Clear Edge is a strategic marketing and PR consultancy providing flexible management support to clients including law firms, information service providers and media groups. Services range from full outsourcing, interim management and consultancy — including brand identity, product positioning and market communications. 

They are working with Legal Eye to support law firms to enhance their marketing programmes to face the competitive challenges in the new legal services marketplace. 

Legal Eye

Legal Eye works with law firms to ensure compliance and optimise performance. Their extensive and thorough knowledge of the law and regulations will ensure your law firm is compliant and your processes sound. Files are audited to ensure you are not only complying with the service level agreements you have in place, but very importantly, also the code of conduct.

They provide a documented audit trail which is firstly, a requirement of the code of conduct and secondly, essential for PI Insurance purposes and very often for CQS, Lexcel and other quality accreditations. This provides documented evidence of a proactive approach towards risk management. The advice they offer is clear and practical, and they pride themselves on exceptional customer service and unbeatable work quality.

Services include:

  • Specialist expertise across the full range of regulatory, risk and compliance issues to inform your internal decision making.
  • Additional qualified resource where you simply do not have the time to review your regulatory position or to carry out essential ongoing tasks such as file reviews.
  • An online risk hub –  an online resource centre for law firms. The hub provides a comprehensive bank of resources to help COLPs, COFAs, partners, directors and managers to manage risk. It includes precedent policy and procedure documents and templates, access to online training on a range of risk and compliance topics, and a range of useful materials such as ‘how to’ guides, short videos and articles.
  • Drafting and review of key policies and procedures including the supply of ‘document packs’ to save you time researching and writing documentation.
  • Expert advice on how to comply with up-to-date regulation including the very latest requirements complete with a written set of recommendations.
  • Specialist outsourced complaints  handling service provided by former SRA and LeO officers.
  • Gap analysis of your firm’s policies, processes and procedures as they relate to the Solicitors Accounts Rules (SAR) including the production of a written report summarising the strengths and weaknesses of the current arrangements and detailing recommended next steps and actions to put your firm in an even stronger position.
  • Training on SAR and on anti money laundering (AML) as well as other finance-related training which can be delivered virtually for your firm, face-to-face (subject to government guidance) or online via Legal Eye’s Training Academy.
  • A Standard Procedures Manual to provide a practical and comprehensive roadmap for firms to follow when looking to double check whether the current operating procedures are fit for purpose, setting up a new firm – or arm of a firm – or starting a new finance function from scratch.
  • Experienced advice and support for one-off projects such as achieving quality accreditations or switching regulators.
  • Proven high quality training for fee earners and staff held at your office/s covering essential risk topics such as  Anti Money Laundering, data  protection, cybercrime, conflict of  interest and more.
  • Online training from The Legal Eye Academy – core modules available to all staff at their convenience. Includes built-in auto reminder functionality so that you no longer have to chase staff indi-vidually to complete important training. Your package includes free updates to ensure knowledge is always up to date.
  • Added value updates by email to all your key people covering all the latest updates on risk and compliance.

The Legal Eye team includes former solicitors, partners and directors in law firms; former case handlers at regulators such as the Solicitors Regulation Authority and the Legal Ombudsman and experienced risk and compliance professionals.

Contact: Paul Saunder

Tel: 0203 0512 049

Email:  [email protected]

The Old Grammar School
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