Lead generation is a great way to find new clients and kickstart your business growth.
However, choosing the right lead generator for your business is crucial to get the best results. With different business models available, it’s important to figure out what you need.
This article highlights the key factors to consider when choosing a lead generator to guarantee high-quality conveyancing leads.
Not auto-quoting for jobs
Many lead generators will require prices from you upfront to show clients. This often leads to a race to the bottom so the cheapest price wins.
We have many partners join us because they were unsuccessful with lead generators that auto-quote. At Compare My Move, we don’t show prices, we leave the quoting to you so you don’t have to lower your prices.
Customer feedback has shown this system works for them too, meaning they can talk to you and choose their conveyancer based on quality and customer service instead of basing their decision on price alone.
Control over your account
The more control you have over your account, the more successful you are likely to be. That’s why when you join Compare My Move’s partnership, we don’t make you sign a contract and there are no tie-in periods.
Our Lead Manager app also gives you control over your account and leads. This means you can pause and activate your account profiles and add or delete postcodes yourself, you don’t have to wait around for this to be done by the team.
Use of technology
A reputable lead generator will have digital tools and software that enhance your current systems. The quality of their technology will reflect their willingness to help you have success with your leads.
You should be looking for companies that have webhooks in place to sync with your CRM so everything can be streamlined.
Compare My Move not only offers a webhook, but we also have an app for IOS and Android so you can buy, view and contact leads in one place. The app uses cutting-edge technology so you can view low-competition and high-demand areas to target your leads better.
Detailed information from leads
The information you receive on the lead plays a huge role in your conversion success. The lead should include the customer’s name, contact details and any other vital information about the property, like if it’s a new build or shared ownership property. The lead should have everything ready to provide a quote to save time chasing the client for more information.
No commission fees
You’ll want to avoid lead generators that charge commission or referral fees for each client. Research shows many companies charge over £400 for one client, without guarantee you’re going to convert. This type of business model isn’t sustainable. Using a company that doesn’t charge commission gives you the potential to see an impressive profit from your leads.
Ongoing support
It’s important to use a lead generator that offers ongoing support to help you get the most out of your leads.
Compare My Move has a New Business Team to help you get up and running and then a Partner Support Team to answer anything you need to know about your account.
Our Partner Support Team is there to support you throughout your partnership, sharing insightful data to help you get the most success with your leads.
Industry presence
A good indicator of a lead generator that cares about your business is its presence in the industry. They’ll want to stay in the know when it comes to market trends and conveyancing news. Look out for the following:
Do they attend conferences to learn more about their partners and the industry?
- Do they work with online news publications to stay on top of industry news and contribute?
- Are they members or affiliated with trade bodies?
If all of the above are priorities for your business, then Compare My Move sounds like a match. Get more than just high-quality conveyancing leads and join our partnership. Enquire here.
This article was submitted to be published by Compare My Move as part of their advertising agreement with Today’s Conveyancer. The views expressed in this article are those of the submitter and not those of Today’s Conveyancer.
