With the deadline for entry into the British Conveyancing Awards 2026 just days away on Monday 1st December, Today’s Conveyancer considers what makes a standout entry for awards programmes.
Awards events pit firms against their peers and really encourages them to think about what success looks like; how they as a firms define success; how is this embedded into their culture; and how does this translate into exceptional service delivery and client care? Awards winning firms often have a wider culture of excellence, innovation and success and can be a real draw when it comes to attracting clients who value the expertise of “award-winning firms”, and lawyers who understand what it takes to be an award-winning firm.
But what do the judges tell us about what makes a stand-out entry…. read on to find out more…
Carefully consider the category
What have you done that makes your business stand out against the criteria. Does your entry fulfil the criteria and demonstrate your understanding of what it takes to win the award?
Answer the question
Writing an awards submission is a little bit like going back to school. You must answer the questions asked and ensure you stay on topic. Don’t waffle and write what you want to write; make sure you have reviewed the criteria carefully and responded appropriately.
Present the facts
Don’t make sweeping statements, back your points up with facts and evidence. The judges will not be impressed by vague statements, “marketing speak”, or unsubstantiated claims.
Consider who is best to write the submission
It’s important to make the writing style and content of the submission interesting… don’t forget the judges will be reading a lot of submissions and you need to ensure that yours is memorable. Don’t be afraid to expand your vocabulary and use attention grabbing words and phrases.
Stick to the knitting
Concise submissions with clear evidentiary inclusions are important. Don’t make the judges wade through loads of material hunting for the answer. Put the information front and centre in your submission and ensure to include additional evidence or a case study where requested.
Give yourself enough time
Writing an awards application is meticulous. It takes time and no little skill to write a submission which grabs judges’ attention (remember, they read A LOT of submissions, what sets yours apart?). Make sure you read the criteria carefully and answer the question.
The British Conveyancing Awards will be hosted at Manchester Cathedral on 12th March 2026.
Good Luck!
