Over the past couple of weeks there has been growing concern in the industry about disappearing Google reviews and the potential impact on estate agents, letting agents, and property professionals. In today’s digital landscape when more than three quarters of customers check reviews before making buying choices, online reviews are essential for building trust and attracting new clients. However, the reliability of Google reviews has become increasingly problematic.
Google’s algorithms, while intended to identify and remove fraudulent reviews, can sometimes mistakenly delete legitimate feedback. This can leave property businesses vulnerable, damaging their online reputation and potentially affecting their visibility in search results. Furthermore, reviews can be removed manually by Google, due to external pressures, inactivity on a Google My Business profile, location discrepancies, or simply by the reviewer themselves. This instability can lead to a loss of trust, reduced visibility, and ultimately, a loss of business. The added frustration felt by businesses is the lack of control they have when things go wrong and the challenges of dealing with a faceless global giant like Google.
“In the competitive UK property market, reputation is paramount,”
says Simon Brown, CEO and Founder of ESTAS.
“Estate agents and property companies rely on positive online reviews to demonstrate their credibility and attract clients. The risk of losing these reviews unexpectedly can be detrimental to their business.”
ESTAS offers a secure and reliable platform for collecting and showcasing genuine customer feedback. As the trusted name in property reviews for over two decades, ESTAS provides several key advantages:
- Verified Reviews: With ESTAS, businesses control who receives review requests, ensuring feedback is genuine and from real customers.
- Stable Reviews: Unlike Google, ESTAS reviews cannot be removed without consent, providing businesses with confidence that their hard-earned testimonials will remain visible.
- UK Service: ESTAS is a founder-led UK based business with a small team offering personalised support and help in the unlikely event of any problems with their reviews.
- Enhanced Trust: ESTAS is a respected and recognised brand within the property sector. Displaying ESTAS reviews builds trust and credibility with potential clients.
- Dual Platform Advantage: The ESTAS platform offers a seamless option for customers to simultaneously post their review on Google, so ESTAS reviews don’t have to be an either/or choice, instead offering a best of both worlds solution.
ESTAS encourages UK estate agents and property companies to take control of their online reputation by utilising its robust platform. This proactive approach ensures valuable customer feedback is protected and leveraged to its full potential.
At a time when the reliability of global platforms is being questioned, and Google reviews appear to be randomly disappearing, it’s reassuring to know there is a trustworthy alternative.
About The ESTAS:
ESTAS is the UK’s leading customer review platform for the property industry, dedicated to helping estate agents and related businesses build trust and grow through the power of genuine customer feedback. Their mission is to provide the tools and resources necessary for businesses to excel in an increasingly review-driven marketplace.
This article was submitted to be published by The ESTAS as part of their advertising agreement with Today’s Conveyancer. The views expressed in this article are those of the submitter and not those of Today’s Conveyancer.
