As we navigate a year filled with economic uncertainties and a change in government, customer trust in the property industry has never been more important. In such a climate, reviews play a pivotal role in guiding consumer decisions and bolstering business credibility.
Today’s consumers are more diligent than ever before, with 70% of their buying decisions made online before they even contact a business, according to Google. This trend underscores the importance of an online presence filled with recent, genuine customer reviews.
Building Credibility Through Transparency
Businesses that embrace transparency by encouraging and showcasing customer reviews stand to gain significantly. Transparent interactions signal to potential customers that a business is confident in its offerings and values feedback. This approach can differentiate a company from its competitors, who may not prioritise customer reviews as much.
The Impact of Negative Reviews
While positive reviews are highly beneficial, negative reviews also play a crucial role. They offer businesses the opportunity to publicly address concerns, demonstrate a commitment to customer satisfaction and improve their services. Handling negative feedback constructively can turn a dissatisfied customer into a loyal advocate.
Leveraging Technology
There are many proptech solutions for collecting and displaying reviews. Using these platforms effectively can amplify a business’s reputation and reach. Integrating automated systems to request reviews after transactions can ensure a steady stream of feedback, keeping the online presence dynamic and current.
Sarah Brown, CEO of ESTAS, said:
“In today’s market, customer reviews are more than just a confidence booster, they’re an essential part of a business’s toolkit. Reviews provide real-time insights into customer satisfaction and help businesses continuously improve their service. At ESTAS, we’ve seen firsthand how transparent feedback can transform a company’s reputation and drive growth.”
This month, ESTAS is launching an initiative to explore innovative methods for collecting positive feedback. They’re encouraging agencies to set their teams a challenge: let your happy customers market your business.
About ESTAS:
ESTAS is the UK’s leading customer review platform for the property industry, dedicated to helping estate agents and related businesses build trust and grow through the power of genuine customer feedback. Their mission is to provide the tools and resources necessary for businesses to excel in an increasingly review-driven marketplace.
This article was submitted to be published by The ESTAS as part of their advertising agreement with Today’s Conveyancer. The views expressed in this article are those of the submitter and not those of Today’s Conveyancer.
