In today’s competitive conveyancing market, law firms face an increasing challenge: how to attract new clients efficiently without spending excessive time and money chasing leads that may never convert.
F4LPlus is our answer to that challenge, a new client acquisition platform designed to deliver high-intent conveyancing leads directly to your firm, built by one of the UK’s leading legal marketing companies.
First4Lawyers has spent the past 17 years connecting people with trusted legal experts. We’re one of the UK’s most-seen legal marketing brands, with thousands of keywords ranking on search engines, around 2,000 direct brand visits every month, and over 50,000 monthly visits across our web platforms. We understand how to reach consumers, and how to engage them.
Built for today’s conveyancing firm
F4LPlus is not just another lead provider. It’s a user-driven comparison platform that empowers consumers to select the firm they feel is right for them – and only then is the enquiry shared with that firm. It’s a clean, transparent model built for firms who want to grow their caseloads without compromising their time, budget, or client service standards.
F4LPlus isn’t designed to compete with your estate agent referrals or existing marketing relationships, it complements them. It’s an additional, high-performing channel that drives incremental business from consumers who are already searching for legal support online and responding to direct calls to action. With conversion rates of up to 50%, firms benefit from strong return on investment. In the last 12 months we have supported over 42,000 consumers on their conveyancing journey and generated over £5 million in pipeline work for law firms.
We launched F4LPlus to solve a recurring problem we kept hearing from firms: they wanted more conveyancing work, but not at the cost of wasting time on cold, low-intent leads. Our approach puts choice in the client’s hands and quality back in yours.
A consumer-led approach that works
F4LPlus is a user-driven comparison platform. Prospective home movers begin their journey by completing a detailed, intelligent form designed to gather meaningful insight into their needs, timeline and location. Based on those needs and location, a list of suitable firms is shown – including your firm, if you’re on the panel and match the user’s criteria.
Here’s where it’s different: the client chooses which firm(s) they want to hear from. You only receive the lead if the user actively selects your firm.
That means every enquiry you receive comes from someone who has reviewed your profile and selected you as a potential provider.
There’s no cold calling, no chasing, and no wasted conversations. Just high-intent leads from clients who are ready to move forward.
Why it works for law firms:
• You only pay for leads where the client picks your firm – no subscriptions or retainers.
• Warm, semi-qualified leads – clients have chosen you and are ready to progress.
• Built on a trusted brand – First4Lawyers is the UK’s most-seen legal marketing brand, giving clients the confidence to engage.
Panel firms are already seeing strong early results, including consistent enquiry volumes and valuable client conversations. One partner firm has benefited from a £10.05 return on every £1 spent on the platform, which is a ROI of 905%.
It’s a scalable, transparent model that brings conveyancing work directly to your inbox and under your control.
Join the panel
F4LPlus is ideal for firms that want to receive high-intent conveyancing leads in a controlled, cost-effective way, eliminating the uncertainty that often comes with digital marketing.
We’re currently expanding our panel and would love to speak to forward-thinking firms that want to be part of a new way of working.
Want to learn more? Click here to learn more or book a short demo.
