The FairLife Charity, a charity committed to promoting fair trading in finance, has announced that it has awarded its trademark logo – The FairLife Mark – to the Building Societies Association (‘BSA’).
The FairLife Mark recognises the BSA’s commitment to fair standards and how they have gone the extra mile to support members during both the pandemic and the cost-of-living crisis.
The recent introduction of a new regulatory regime (Consumer Duty) has led to an increasing number of product providers keen to demonstrate their commitment to customers in a simple and effective manner. With an increasing number of mutuals committing to display the Mark, it is an opportune moment for the charity to formally recognise the support of the BSA and how they help members to offer products that the public can trust. Robin Fieth, CEO, Building Societies Association commented:
“Building societies are member-owned and treating customers fairly is a huge part of our identity. We are delighted to support the FairLife Mark, demonstrating to customers our purpose-led values and the many benefits of choosing products from a mutual provider.
We look forward to more of those within our Association supporting the FairLife Mark, boosting loyalty and confidence amongst their members whilst also helping them to attract new customers. Displaying a fair trading mark that raises standards for the public and helps future generations of children to learn financial education is a great way for our member firms to demonstrate their customer first ethos.”
Stuart Phillips, co-founder of The Fairlife Charity said:
“We are delighted to award The FairLife Mark to the BSA, which is dedicated to helping members deliver good customer outcomes. The BSA provided invaluable input as we grew the reputation of the mark across the financial services industry, and our shared ethos has led to the FairLife Mark establishing firm foundations in the mutual sector. We look forward to working with an increasing number of societies to highlight their customer focussed products.”
