A new cross-sector initiative in Wales is aiming to leverage technology and upfront information to improve the home buying experience. Backed by FinTech Wales, Legal News Wales, PEXA, the Open Property Data Association and openmoove, it is hoped Move Wales will become a test bed for a “more collaborative, transparent and consumer-focused approach to home moving”, the backers said.
Open to conveyancers, estate agents, mortgage brokers, lenders and industry stakeholders from across Wales, the initiative hopes to demonstrate that by working together and using existing technologies and frameworks, the home moving experience can be improved. Every transaction that flows through Move Wales will be tracked form time to exchange, fall-through rates, mover satisfaction, and professional workload, and more.
Guided by the founding principles of collaboration over isolation, transparency over opacity, education over assumption, outcomes over activity, and action over discussion, the initiative hopes to present the methodologies and processes to Westminster as a template for future success.
The findings will be published in the Move Wales Report at the beginning of 2027, creating an evidence base from real Welsh transactions to inform the national conversation on property reform.
Ross McKenzie, CEO of openmoove, said: “Moving home is one of the most significant moments in a person’s life, and right now the process doesn’t respect that. Move Wales exists to prove that when professionals collaborate, when information is shared upfront, and when the home mover is kept at the centre of the process, the entire experience transforms. We’re not waiting for permission from the top of the chain. We’re building the proof, here in Wales, that the rest of the UK can follow.”
A commitment to the home mover underpins Move Wales, McKenzie explained.
“Too often the process fails to reflect the significance of the effect on the home mover. Sellers and buyers are left chasing professionals who are chasing each other, waiting weeks for information that could have been shared on day one, and navigating a journey nobody has ever explained to them. Move Wales hopes to demonstrate that by connecting them properly, sharing information earlier, and giving the home mover visibility over their own transaction from the moment they instruct their agent, a calmer, clearer and more assured experience” can be achieved.”
Emma Waddingham, founder and editor of Legal News Wales, added: “Legal News Wales has been bringing conveyancers, lenders, tech providers and policymakers across the nation into the same room – and the message is consistent: the appetite for change is there, but progress depends on collective action.
“Move Wales is a powerful example of what happens when the sector chooses to collaborate in a practical, outcomes-driven way. This initiative has the potential to demonstrate what a more transparent, efficient and joined-up system can look like – not just in Wales, but across the UK.”
The Move Wales launch event takes place on 7th May 2026 in Cardiff.
3 responses
Always pleased to see new initiatives, but when will there be some joined up thinking? Too much confusion for everyone methinks.
Project 28
LMS/Connells/Lloyds
Move Wales
A headline full of hope. But busy professionals, working at full stretch, grow understandably weary of the daily slogans announcing that collaboration is the answer to every structural problem in home‑moving.
Collaboration is not just mood music, and to date, there is precious little evidence of it from OPDA or parts of the law‑tech lobby, particularly when the public narrative is still shaped by claims such as that conveyancing involves “300 documents”.
True collaboration begins with accuracy and respect for the professionals who hold legal responsibility for the transaction. Until those foundations are in place, the sector will continue to hear the slogans but struggle to see the substance.
I bet you’re good fun at a party.