Property market off to a flying start – Zoopla

Property portal Zoopla says its performance since Christmas suggests buyer demand is tracking 14% ahead of January 2024 and the number of new sales agreed is up 2015 on the same time last year. 

As reported extensively on Today’s Conveyancer since the turn of the year, Zoopla adds its weight to positive market sentiment; adding it saw an uplift in the number of listings coming to the portal, a 12% increase per branch compared to the start of 2024; and visits to the website were up 113% in the first week of January.

Alex Rose, Director of Sales at Zoopla comments:

“It is incredibly encouraging to see the property market off to a flying start in 2025, with the momentum from 2024 continuing over into 2025 and further boosted by the launch of our major new marketing campaign on Christmas Day. This is already paying dividends for Zoopla agents with the uptick in vendor leads and sessions on our website a clear indication of this.”

“We are dedicated to helping consumers to win at moving but also in attracting more motivated movers ready to take action, ultimately driving better outcomes for our customers.”

The portal has invested heavily in its consumer advertising with promotions through Amazon Prime, broadcast video on demand, YouTube, and social media sites. Over the course of the next few months it has TV advertising on Gogglebox and the Guinness Six Nations rugby championships; in addition to their partnership with England Cricket.

Christmas is traditionally a busy period for the property portals with Rightmove also saying it had record levels of engagement on Boxing Day activity in 2024. The portal said it was the busiest ever Boxing Day for new seller activity, with a record number of new properties listed for sale by agents; 26% higher than Boxing Day 2023, when the previous record was set. Rightmove also recorded its busiest ever Boxing Day for visits to its platform, beating the previous record set in 2021.

 

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