The latest episode of Osprey Approach’s popular podcast series, Empowering Law Firm Leaders, is available now to watch and listen for free on YouTube, Spotify, and Amazon Music. It features a conversation with business development coach, Joanna Gaudoin.
In episode 14 of the Empowering Law Firm Leaders podcast, Amy Bruce, marketing director at Osprey Approach, discusses with Joanna Gaudoin, managing director of Inside Out Image, how law firms can accelerate their business development skills to drive organic growth – something that 67% of SME law firm leaders state is a significant challenge, according to the LexisNexis Bellwether report.
Joanna, an expert in professional relationships and business development, shares her expertise on how law firms can build effective business development strategies, overcome common sales challenges, and create a culture that supports growth.
The latest podcast covers:
- Essential characteristics of a successful law firm leader
- Best practice for effective business development
- Skills to network effectively
- How to leverage existing relationships
- Maintaining a business development culture
Joanna shares her top three essential strategies for being a successful law firm leader and emphasises the importance of having a well-defined vision and strategy for the firm, which should be communicated effectively to all members of the firm to ensure alignment and focus.
When it comes to business development, Joanna believes that “accountability is really important… What activities are we doing that we actually feedback to one another? What’s worked? It’s important to share knowledge about things that have been effective,” Joanna explains.
Regularly reviewing and updating the firm’s strategy is also essential. “Reviewing the strategy, updating the team, looking at the impact on marketing and making sure that’s communicated [so] it’s not just kept within the partnership,” she advises.
Watch the full interview with Joanna Gaudoin now to discover more advice and guidance on driving organic growth. You’ll also hear Joanna’s exclusive advice on leveraging existing client relationships to boost new business.
Osprey’s Empowering Law Firm Leaders podcast series follows the success of its Build Better Habits webinars. It takes a critical look at the key topics that will empower legal leaders and teams to help make running a law firm easier. Over the coming episodes, Amy Bruce will be joined by several guest speakers including Peter Ambrose, CEO at The Partnership, Emma Egerton-Jones, a law firm coach, and trainer, and Tina Wisener, CEO of Doyle Clayton.
This article was submitted to be published by Osprey Approach as part of their advertising agreement with Today’s Conveyancer. The views expressed in this article are those of the submitter and not those of Today’s Conveyancer.
