The Professional Services Marketing Survey, conducted annually by the Law Firm Marketing Club, aims to collect valuable insights directly from law firms about their marketing and business development (BD) activities, ensuring an accurate, firsthand perspective
First impressions are critical, especially for law firms. Clients often approach with high-stakes concerns, looking for more than just expertise – they want empathy, professionalism and reassurance. The Law Firm Marketing Club’s What Clients Want
When choosing a law firm, one might assume clients typically prioritise expertise, reputation, and value for money. However, in an age where social responsibility and fairness are becoming increasingly important, there’s another factor that is
The Law Firm Marketing Club’s annual Professional Services Marketing Survey, now in its fourth year, continues to grow in participation, with 125 firms contributing data in 2024. As marketers, we understand the importance of robust
“How important is a law firm’s approach to sustainability?” As ethical considerations and sustainable practices become increasingly crucial for both clients and businesses, the legal sector finds itself under scrutiny for more than just its
Death, divorce, debt. More often than not, we do not seek out a lawyer when things are going well. When clients require legal services or representation, they are potentially immersed in some of the most
Keeping an eye on your law firm’s rivals: A 12-step guide to law firm competitor analysis Does your firm keep a beady eye on what competitors are doing? While some law firms aspire to be