A Liverpool based law firm is due to take on a new identity, marking the most significant transformation in its history.
As part of a complete company rebrand, Goldsmith Williams is set to become GWlegal.
The main goal for GWlegal is to provide clients with an entire legal proposition, ensuring that they return to the firm time and time again.
Featuring the title initials, the rebrand includes a revived logo (above) which the firm state will be at the forefront of their campaign and will clearly represent their key aim. As well as the new logo, introducers and clients will also have the benefit of an updated website, as well as refreshed promotional material such as leaflets and letters.
The firm’s rebrand will coincide with their relocation to a brand new office space in the business district of Liverpool.
GWlegal will continue to work in numerous legal areas, dealing with property, equity release, remortgaging, finance, personal injury and wills and probate.
Commenting on the upcoming changes was Adele Whittle. The Director of Operations at the firm highlighted the reasons behind the rebrand and how the firm aims to best meet their client’s needs.
“Rebranding from Goldsmith Williams to GWlegal will see us better represent the company that we are – a thoroughly modern, technologically-savvy firm in an ever-changing marketplace.
“At GW, we offer the everyday legal services you require to move smoothly through each stage life’s journey – property law when purchasing your first home; equity release when you retire; financial claims or personal injury services when something goes wrong; will writing to protect you and your loved ones. The full cycle.
“The decision to go for a circular logo reflects that, whereas the overall refreshed look mirrors our vision to move forward and investigate new areas of work.”
