English legal sector marketing agency Consortium has launched in Australia, in an expansion that will see the company’s full range of marketing services offered to legal firms across the country.
The Sydney-based operation will be headed by Bree Back and supported remotely by the Consortium team in Worthing.
Marketing professional Bree, an Australian native who met Consortium founder and director Lara Squires while living in Essex, said of the move:
“The Australian professional services market presents tremendous opportunities, particularly for SME-sized firms looking for bespoke marketing support. I’m thrilled to bring Consortium’s proven marketing strategies to help Australian firms enhance their market presence and achieve their business objectives without the overhead of building an in-house marketing department.”
Consortium was founded by Squires in 2013 to offer professional marketing support to SME-sized law firms, legal sector suppliers and accountancy practices. The expansion into the Australian market marks ‘a significant milestone’ in the company’s strategic growth plan, said Squires.
“Bree and I first spoke over a year ago when she lived in Essex, and we were discussing her working for Consortium in the UK. A turn of events for her meant she then moved out to Australia, where she is originally from. We kept the conversation going, and this is the culmination of nearly a year of discussions. I am really excited to see what we can achieve together!”
The opportunity in Australia mirrors the services offered by Consortium as an outsourced marketing resource where there aren’t the resources or need for a full in-house marketing team, concluded Squires. She added:
“This model has proven particularly valuable for growing professional services firms seeking to compete effectively with larger market players.”
