This week we just wanted to cover the importance of keeping on top of your existing content. If you have a website or social channel you will have content that is already in existence.
As content is quite high on the list in terms of recruiting new customers and continuing to build that ever important bond with existing customers, we need to make sure our existing content is relevant, and it covers what we need it to. So, it is essential that we treat our channels to a cleanse every once in a while.
By taking a detailed look at your site and channels, it will help you to determine what content needs producing that could be establishing your authority and what content needs updating that reinforces your credibility and expertise.
If you have content already in existence that is still relevant, there is no issue in simply creating a carousel for this content and reproducing it. By reproducing it you are reinforcing the message to your existing clients who may have already seen it, furthermore you may have expanded your client base so are therefore presenting it to a brand-new audience.
Just be wary when it comes to resurfacing, search engines such as Google are super savvy when it comes to seeking out rich, relevant, and informative content, so it’s also important that the content we resurface presents the relevant keywords naturally.
We understand all of this takes time, so we are offering a free content cleanse, in which we will perform an audit of your site and social channels. This will help us to understand what topics need to be covered and what content may need updating.
If you are interested in a free content cleanse of your site, please contact Lindsay Gibson from Today’s Media. e. [email protected] t. 0330 0525 470.
Editor Assist – ready – made content.
As the publishers of Today’s Conveyancer, Today’s Wills and Probate and Today’s Family Lawyer providing daily news, industry insight and best practice, we are well placed to understand how to communicate with and on behalf of the legal sector.
Editor Assist provides a range of content options from pre-written articles, through to bespoke blogs, articles and longer form whitepapers, to help you stand out from the crowd and position yourself as the voice of authority in your area.
The packs are tailored, timely and topical and delivered to your inbox at the beginning of the month, to engage your audience across various channels. Furthermore, our subscription options are flexible and we can help you plan scheduled marketing activity for the whole year, and start from only £99 per month. We can also provide B2B bespoke articles around relevant topics or themes you would like to promote to your target audience.
If you would like to find out more about Editor Assist and how it can help your legal business grow, contact Lindsay Gibson on the details provided above.
This article was submitted to be published by Editor Assist as part of their advertising agreement with Today’s Conveyancer. The views expressed in this article are those of the submitter and not those of Today’s Conveyancer.