A row of for sale signs outside flats in Peterborough

Surge in choice for homebuyers leads to ‘fastest sales activity for years’

Zoopla’s latest report on the state of the housing market reveals sales activity is running at its fastest rate for four years, with a 6% increase in sales agreed for the month compared to the same time last year.

With a 14% increase in the number of homes currently on the market, the resulting surge in buyer choice has slowed house price growth to 1.4%, down from 2% earlier this year. The average UK house price is now £268,400.

The growth in the number of homes for sale over the last year varies across the country, Zoopla reports, adding:

“There is a clear link between house price growth and the change in the number of homes for sale over the last year, with lower price growth in markets which have seen the greatest increase in homes for sale. This boosts choice, re-enforcing the buyers market.”

In London, the South East and South West regions of England, the number of homes for sale is 16-19% higher than a year ago. In the same regions, house prices grew by 0.5% over the last year.

The North West, North East, West Midlands and Scotland have all registered a smaller increase in supply, which Zoopla says has created ‘an element of scarcity’ to drive above-average price growth of 2-3%. The North West of England continues to enjoy the highest growth, which is currently at 3.5%.

High value properties (worth over £500,000) fell in value by a ‘modest’ 0.2%. However, those in more affordable markets, with an average value of £200,000 and below, grew by 2.7%. Houses priced between £200,000 and £250,000 increased in value by 1.9%.

The average time to sell a property in the UK is 45 days, broadly in line with this time last year. Regionally, times range from 35 days in the North East to 57 days in Wales. In all of the southern regions in the UK the average time to sell is over 50 days due to a greater choice of homes for sale.

Just under a quarter of homes for sale (23%) have been on the market for between three and six months, with 22% remaining unsold after six months.

Executive director of Zoopla Richard Donnell said of the June report:

The number of buyers and sellers agreeing home sales continues to increase year-on-year, demonstrating a continued desire of more households to move home in 2025. Improving mortgage affordability will support buying power in the second half of the year.

“However, buyers remain price-sensitive, especially in higher-value markets where the number of homes for sale has grown the most in the last year, boosting choice for home buyers. Serious sellers need to be realistic on where they set their asking price in order to achieve a sale and secure a home move in 2025. 

“The market remains on track for 5 per cent more sales in 2025 but house price inflation will remain between 1 and 2 per cent.”

Zoopla’s House Price Index data is up until the end of May 2025. Data on sales agreed, growth in homes for sale cover the four weeks to 16 June 2025, compared to the same period last year.

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