According to consumers, high street law firms are the best place to go for conveyancing advice.
YouGov consumer research indicated that an impressive 76% of buyers and 75% of sellers opted for a traditional firm when seeking conveyancing guidance.
This is all great news for high street conveyancers, but how do consumers locate you?
- 25% of buyers and 28% of sellers use estate agent recommendations
- 22% of buyers and 26% of sellers will return to a solicitor they have used before
- 16% of buyers and 13% of sellers use friends, relatives or colleague recommendations
- 14% of buyers and 15% of sellers return to a legal services provider they have used before
When it comes to finding a home, according to a haart survey, high street estate agents remain the favoured choice for buyers, with 88% of 700 people stating that a face-to-face meeting was important.
However, this does not stop online estate agents such as Purple Bricks from being a threat to traditional agents, and as your largest source of referral, a risk to you.
So how do you avoid this risk?
Experience and qualifications are rated by 79% of buyers as being the most important qualities when choosing a conveyancer. With this in mind, you need to develop your presence in your area, becoming the authority on the home-moving process, whether on the high street or online in local searches. This means that when home buyers and sellers need the services of a conveyancer, they think of you.
Editor Assist is an affordable editorial publicity programme for conveyancers, which provides you with high quality, consumer-friendly articles and blogs on a monthly basis. It allows you to demonstrate your legal conveyancing knowledge, and avoid the embarrassment of an outdated blog, all with the aim of generating more direct business.
We will also provide breaking news updates, such as the Autumn Statement next week on the 23rd of November.
